03—
BIO
Values
VALUES
Islam is a lifestyle
Islam is the call to the Tawheed of Allah in matters of worship and to guide our daily affairs as Muslims. This includes design, marketing and business affairs. If we aspire to be successful in this life and the next, we better embrace the guidance.
Honesty
Honesty is the best policy, in life as it is in business. Even more so in Islam; because as Muslims, we know that every action is documented. Nations and businesses are destroyed because of treachery, deceit and dishonesty. Let’s help one another in al-Birr and at-Taqwa, for indeed the most despised person to Allah on the Day of Judgment is the businessman (unless he is righteous).
Commitment
Every creative project can only be properly executed with the power of enduring commitment to a cause which is crucial in this contemporary, fleeting environment.
Integrity
The heart of my business is not motivated by the accolades of this world, but by the value I add to your brand in this world, as it relates to the Hereafter. Success is adhering to the strict Islamic moral & ethical code.
Dawah
As a way of life, I actively call to the authentic message of Islam, as it was understood by the Salaf-us-saliheen.
Reliability
In a world of lies, facades and compromises—even amongst Muslims—the reliable are the torchbearers. I hope I can continue with this valued (and often overlooked) mantle bi’ idhnillah.
Student of Knowledge
Whether Islamically, in my profession or otherwise: I’m always engaged in some sort of learning, research and critical thinking. My journey to Islam was firstly the guidance of Allah, and then due to my searching for the truth. Knowledge is the cure to ignorance.
Due Dilligence
At every single phase of the creative process, there needs to be emphasis on fine-combing projects to ensure optimal quality outcomes on various levels. Many opt for quick fixes as they pursue their endeavours. If this is you, then it’s best we don’t work together because I value diligence and craftsmanship. Quality is not negotiable.
Naseehah
We have not believed until we love for our brothers what we love for ourselves. As Muslims we progress only through mutual counseling and advising one another. I trust that we can establish a long term relationship on professionalism, respect and brotherhood for the sake of Allah.
Strictly Islam
The ummah won’t be rectified except through that which rectified the former part. We are the best nation because we enjoin the good and forbid the evil. Both have to be present for success in the Dunya and Akhirah. Proven success is attained only through following Islam as it was understood by the Salaf-us-saliheen in all our beliefs, intentions and actions. This is my way.