03—
SERVICES
The sweetness of imaan includes conducting your affairs in line with Islamic values—in worldly business and worship. Islam as a way of life has never been mutually exclusive in its call. We enter Islam holistically, without conditions. Islamic branding calls beyond the temporary allurements of this life to the eternal bliss of the Hereafter.
Introducing Halaal Standards (HS)
and Islamic Brand Design Innovation (IBDI)
methodologies for a pristine Islamic
brand experience
Halaal
Standards
Halaal Brands design islamic brand experiences on the back of pristine Islamic fundamentals through the entire branding and design process, ensuring it is halaal proof so you may benefit through your brand in this life and more importantly—the next. Islamic thinking interweaves and evaluates the thoughts, processes, information and methodologies that go into the involved disciplines of your brand, extracting truths and benefits for further enrichment.
HS
Halaal Brands design islamic brand experiences on the back of pristine Islamic fundamentals through the entire branding and design process, ensuring it is halaal proof so you may benefit through your brand in this life and more importantly—the next. Islamic thinking interweaves and evaluates the thoughts, processes, information and methodologies that go into the involved disciplines of your brand, extracting truths and benefits for further enrichment.
IBDI
Islamic Brand Design
and Innovation
“O’ you gathering of traders (i.e businessmen)!” So they raised their heads waiting to hear what he would say. He said: “Indeed the traders (i.e businessmen) will be resurrected as sinful evildoers (fujara) except for those who fear (are dutiful to) Allah, are righteous and honest.”
HADITH, TIRMIDHI
Process
Branding is an in-depth exercise. It requires a modus operandi that takes guesswork out of the equation.
Brand Discovery
As with any solution, we need to diagnose what the problem actually is: not what we think it is.
Unfortunately, many fall short in understanding their market and what the underlying problem is. To best position your brand, we need to conduct a thorough audit of your target market, business objectives, competitors and the industry you operate in. And since branding is perception, we also need to align your business goals and translate them into memorable brand experiences that will provide ongoing equity for you in the long term.
01
Brand Strategy
Your brand strategy will be the underlying drive behind your brand success.
Sound insight, discovery and careful analysis will come together to form the basis of your strategy. Collected in the brief, your brand strategy will become the master vehicle for your brand communications; and the yardstick for all project goals. Once the brief has been signed off, expect a stylescape based on the creative brief. The final stylescape and the creative brief, will set the tone for creative direction. Without Brand Strategy, your brand identity will exist in a vacuum with no purpose. It would be like a well crafted missile with no sense of direction and therefore missing its target.
02
Brand Development
Brand positioning informs the visual and verbal communications across all platforms.
It ensures alignment and a consistent application of the brand identity. All deliverables will be outlined and signed off at the start of the project, so there’s clarity and agreement on the objectives. Creative development tends to be the most time consuming part of the process as the various disciplines, i.e naming, design, messaging, etc., all require their own sub-processes. Many deliberations are considered, including preliminary concept studies. Once you’re satisfied with the creative development, the visual language of your brand will be refined in detail.
03
Brand Communications
Your new brand identity will inform all your brand communications and complete your brand identity guidelines.
All these files, will be prepared accordingly and sent to you digitally, following final payment. Once received, it’ll be time for you to establish your brand policies and manage your brand.
04
Brand Discovery
Brand Diagnosis
Brand Analysis
Product/Service Assessment
Market Assessment
Competition Assessment
Industry Assessment
Islamic Business Strategy Thinking
Brand Advice
Brand Strategy
Brand Audit
Brand Definition
Brand Insight Development
Brand Alignment
Brand Architecture
Brand Competitive Analysis
Brand Purpose
Brand Essence
Brand Positioning
Brand Messaging Direction
Brand Development
Creative Direction
Art Direction
Creative Strategy
Brand Naming
Brand Identity Design
Visual Identity
Verbal Identity
Broadcast Identity Design
Brand Messaging
Brand Communications
Environmental Branding
Brand Imagery
Services
I’m bringing Islam as the supreme governing body into business with me. In every step of my processes, I use halaal standards (HS) to ensure a sharia compliant brand experience.
Testimonials
Riaz Sawant
GENERAL MANAGER
Sawants
Qaasim not only created a dynamic, elegant and classic logo but he gave us a brand identity which enhanced our customer experience, visually representing our company’s image from his first draft.
Tariq Appleby
GRADUATE, FACULTY OF HADITH
Islamic University of Medinah
Qaasim is committed to studying Islam from its authentic sources, applying the understanding of the Salaf-us-saliheen and is determined to always act in accordance with the Qur’an and Sunnah. I have known him to be honest, trustworthy—and as a friend—always sincere in his counsel and advice.
Aashiq Hill
ARABIC INSTRUCTOR/TEACHER
Islamic Online University
I know Qaasim April to be an upright individual, striving to be upon the Book of Allah, the Sunnah of the Prophet Muhammad (sallallahu’ alaihi’ wa’ sallam), upon the understanding of the Salaf-us-saliheen. Also, I know him as a brother active in seeking knowledge as he was a regular in attending my lessons on Islamic law as well as the lessons of other du'at and students of knowledge in South Africa. Someone of the highest adab and morals.
Binyamin Barsch
MARKETING ASSISTANT
MSA
The quality of the artwork produced by Qaasim was professional and of a high standard.
The feet of the son of Adam shall not move on the Day of Judgment until he is asked about five things: about his life and what he did with it; about his youth and how he led it; about his wealth and how he earned it and where he spent it; and what he did with what he knew.
HADITH, TIRMIDHI
AT-TAJĨR AL-MUSLIM AT-TAQĨ