03—
SERVICES
Islamic Branding
A sharia governed Muslim owned brand with an Islamic business model that includes a deliberate halaal dimension seeking to acquire profit in both the dunya and the akhirah, while fulfilling its Islamic rights, obligations and overall purpose in life which includes being instrumental in the realization of the higher, established Islamic objectives; to please Allah with the aim for success in the akhirah.
FEATURES
A multidimensional brand that considers both the Dunya and the Akhirah
A business with a niyah to attain success in both the Dunya and Akhirah
Strives for tayib and virtuous deeds with the niyah to please Allah
Fosters brotherly relationships with stakeholders and customers
Dawah to Tawheed and the correct Aqeedah, upon the manhaj of the Salaf
Establish amr al ma’ruf nahi al-munkar in the organization
Display of praiseworthy akhlaaq and adaab from stakeholders
Establish ilm, cooperation and ashura in the organization
Considers maslahah in dealing with competitors
Enjoins and facilitate ubudiyah in the workplace
Interpersonal relationships dealt with justice and hikmah
The business extension of the Islamic way of life
Products/Services that are mabroor and halaal
Business operations performed with ikhlaas
Have sabr in times of both ease and difficulty
Respect others’ rights and give them their haqq
Content with the qadr of rizq
In whatever business you may be, and whatever portion you may be reciting from the Quran and whatever deed you (mankind) may be doing; We are Witnesses thereof when you are deeply engrossed therein.
QUR’AN, 10:61
and the true needs of the Muslim market
Higher ideals
We live in a global society where the barriers of competition have migrated from the corporate showrooms to symbols of status to intellectual properties, to the minds of the Muslim population: welcome to brand perception. The Muslim ummah is the fastest growing nation on the face of the earth. Soon, they will also be the biggest consumer market in the world: outgrowing all nations by 2050.* Yes, they want more products, more services and better experiences but tailored to their Islamic needs. This means more for you bi’ithnillah. By the decree of Allah, there are plenty of Muslim consumers for your brand to become number one or number two in their minds. So let your customers become part of a select community when they engage with your Islamic brand. In an information-rich and time-poor environment, buying decisions continue to be based more on symbols, visual cues and stories (making them belong)—than mere features, benefits and prices.
In an environment with overwhelming marketing clutter, the emphasis of Muslim consumer marketing appeals has shifted: from feature to benefit to experience to identification. Muslims want to identify with a cause, so let them know who you are. Tell your story to the world. Make known your Islamic identity. Be firm and authentic. Lead and they will follow. What better time than now? If you ensure your Islamic brand identity is compelling, they will buy. Price wouldn’t matter because they buy into your belief, your strength, your virtue, your story—your Islamic brand. Today more than ever, the ummah needs authentic, Islamically tailored solutions only you can provide.
*Pew Research
A
purpose driven
Islamic brand
The Muslim business environment overvalues narrow, short term success and undervalues big, broad long term success. You need to realize that the road to success and innovation for Islamic brands in the dunya is to adopt a design-driven business model.
On average, society look at aesthetics and function alone, while the pious Muslim mind looks for that which is beautiful, functional, Islamic and halaal. Islamic design has four primary goals: to identify, to inform, to entertain and to persuade. Islamic branding adds an additional one—differentiation. While the first four are tactical, the fifth is strategic: a powerful combination of logic, aesthetics and intuition. It’s especially rewarding when done with purpose and passion.
Innovation through design can help firms avoid competing on price alone. While some consumers will always buy the cheapest product or service in the market, non-price attributes such as quality can often be more important determinants of overall demand than price.
DTI ECONOMICS PAPER 15,
CREATIVITY, DESIGN & BUSINESS PERFORMANCE, NOVEMBER 2005
Success in this life and the next requires conducting our affairs through the Islamic worldview because Islam is a way of life superior to all others. At the core, our purpose is to worship Allah in all our endeavours and business done with obedience becomes an act of worship. The growth of the Muslim consumer market presents great opportunities. I look forward to partner with you to explore those opportunities. Let us create strong, more dynamic Islamic brand solutions from the ground up. Solutions that fulfill essential Muslim consumer needs whilst also establishing an authentic Islamic brand culture that radiates the innate beauty of Islamic teachings to the global village. It is time that your Islamic brand goes beyond the limitations of contemporary Islamic business worldviews and flourish in the way it’s meant to:
From Islamic Communications Design to Islamic Products/Services Design to Islamic Customer Experience Design; from Islamic Brand Ecosystem Design to Islamic Operational Processes Design; from Strategic Islamic Decision Design to Islamic Organizational Structure Design; and from Islamic Business Model Design to Islamic Thought Leadership Design.
Say, “If it be that your fathers, your sons, your brothers, your mates, or your kindred; the wealth that you have gained; the commerce in which you fear a decline; or the dwellings in which you delight—are dearer to you than Allah, or His Messenger, or the striving in His cause—then wait until Allah brings about His decision; and Allah guides not the rebellious.”
QUR’AN, 9:24
AT-TAJĨR AL-MUSLIM AT-TAQĨ