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03—
SERVICES

The future of blessed Islamic brands

Halaal Standards

Islam has a supreme governing body that informs every aspect of life. In every step of my process, I use a Halaal Standards Filter (HSF) to ensure a sharia compliant Islamic brand experience. The Halaal Standards (HS) methodology employs the Halaal Standards Filters which applies the sharia strictly upon the understanding of the Salaf. I want to enjoin this goodness upon you because I understand that you wish to attain both the treasures of the dunya, as well as the eternal bliss of the akhirah.

 

The Halaal Standards methodology discerns processes, practices, systems, methodologies—anything that concerns Islamic branding as it relates to the Islamic way of business. It evaluates ideas and thought patterns, making absolutely sure that halaal is right on top of the mind before endeavours are pursued. Halaal Standards is in place to help rid Muslim businesses and creative endeavours from all kufaar paradigms, concepts, beliefs, religious errors and generally haraam practices. Additionally, it also puts Islamic thinking as the supreme Islamic worldview over alternative worldviews, so that we see things Islamically, including noble Islamic pursuits and terminologies.

The flesh and body that is raised on haraam sustenance shall not enter Paradise. Hell is more deserving to the flesh that grows on one’s body out of haraam sustenance.

 

HADITH, AHMED

Stronger, more dynamic

Islamic brands tailored for the pious

We need to design a new brand model that deliberately includes a halaal dimension. A cohesive Islamic brand design marks the bridge between what is and what could be for your business. 

Allahﷻ is pure and accepts only that which is pure. Allahﷻ has commanded the faithful to do that which he commanded the Messengers, and the Almighty has said: “O’ Messengers! Eat of the pure things and do right.” And Allahﷻ has said: “O’ you who believe! Eat of the pure things We have provided you…,” then the Messenger of Allahﷺ mentioned (the case of) a man travelling on a long arduous journey—greatly troubled and distressed—with dishevelled hair crying to Allahﷻ, “O my Lord! O my Lord!” But, his food is haraam, his drink is haraam, his dress is haraam and he is nourished with haraam. How then is his du’a to be accepted?”

 

HADITH, MUSLIM

AT-TAJĨR AL-MUSLIM AT-TAQĨ

ISLAMIC BRAND CONSULTANCY

Halaalbrands intersects branding, design, Islam and story through the use of Islamic Brand Design and Innovation (IBDI) and Halaal Standards (HS) methodologies.

 

It is the process of connecting halaal strategy with halaal creativity—not halaal strategy with haraam creativity; neither haraam strategy with halaal creativity nor haraam strategy with haraam creativity.

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