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My expertise is firstly rooted in visual communication, of which graphic design, photography, painting, illustration, drawing, pattern-making, sculpture making and printing are all a part of. Prior to my visual communication education, I had an audio communication background having worked extensively in radio production, fulfilling countless broadcast demands. I went on to study motion picture medium, specializing in Animation Direction and Storytelling. After my education, there weren’t many positions available to suit my unique set of skills but it started to come together when I was hired as a Graphic Designer, and later Broadcast Designer. I produced various advertisements and branding campaigns from concept to final execution.
 

It was during this time that I learned about Creative Direction and Art Direction; synergizing it with Animation Direction. Additionally, I devised various processes and workflows, directed advertisements, wrote copy, scripts and directed Voice Over artists. This time marked my inquisitiveness and I started to really venture into branding. I have acquired various sets of skills on various components (and stages) of branding and was privileged to be mentored by Marketing/Brand Management during my corporate tenure. I have since dedicated my whole self to the discipline of Islamic branding, with a particular focus on strategy based Islamic brand identities.
 

My skills are tailored towards building a uniform Islamic brand from the ground up.