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02—
ABOUT

Islamic branding based upon the Islamic way of business—befitting for the Muslim market

The Islamic Brand Design Innovation (IBDI) and Halaal Standards (HS) methodologies ensure Islamic brand authenticity with a necessary halaal dimension. We have to connect the essence of your Islamic brand to the Muslim consumer market.

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The intersection of 
halaal strategy and 
halaal creativity

Halaal Brands design islamic brand experiences on the back of sharia compliant principles throughout the entire branding and design processes, ensuring it is halaal proof, so you may benefit through your brand in this life and the next. Islamic thinking interweaves and evaluates the thoughts, processes, information and methodologies that go into the involved disciplines of your brand, extracting truths and benefits for further enrichment.

Sharia Filters (HF) are employed to strictly filter out all anti-islamic concepts, beliefs and haraam practices.

Islamic branding is the process of connecting this halaal strategy with halaal creativity—not halaal strategy with haraam creativity; neither haraam strategy with halaal creativity nor haraam strategy with haraam creativity.

We need to design an islamic brand model that deliberately includes a halaal dimension.

Islamic Branding

A no-nonsense, no-compromise, contamination-free service that awards you peace of mind and fosters strict Islamic business practices that are blessed, rewarding and aspires for Paradise.

Muslim Tailored

An Islamic understanding from the outset breeds synergized and transparent relationships that lead to more on target projects and proficient use of time.

Islamic Brand Empathy

To have your brand’s best interest at heart and to cultivate “brotherly love” are essential for long term relationships and business success.

Personal Touch

With flexible and no barrier communication, creative work is best developed by a small team in a no ego environment where the work is focused, Islamically strategic and effectively leads to lasting.

Islamic Design Value

Building better Islamic brands that contribute to higher Muslim consumer market response rates, lead to more sales and increased profit margins.

Collective Expertise

A stronger overarching visual, audio and story sense bring Islamic brands to life, increasing Muslim consumer engagement and contributing to higher conversion rates.

Islamic Brand Stories

A wide knowledge and interest base fosters comprehensive brand insights, richer Islamic brand stories and effective Islamic design concepts in your brand communications.

High Standards

A meticulous and diligent approach to work ensures a consistent quality that in turn enhances you Islamic brand perception and translates into premium pricing models and brand loyalty.

An Islamic brand experience 
   exclusively tailored to
you

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Hearts are exposed to trials one after another. Any heart that succumbs to them is stained with a black spot, and any heart that resists them becomes pure white, until all hearts of one of these two types: The white heart is intensely white and will not be harmed by any trial so long as heaven and earth remain; and the black heart is intensely black and does not recognize good or forbid evil, except what suits its own whims and desires.

HADITH, MUSLIM

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I’m bringing the pristine Islamic way of business as the supreme governing body into branding. During every step of my process, I use the Halaal Standards Filter (HSF) to ensure a strictly sharia compliant brand experience.

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An Islamic culture in a Muslim owned business environment

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Approach

Testimonials

Riaz Sawant

GENERAL MANAGER

Sawants

Qaasim not only created a dynamic, elegant and classic logo but he gave us a brand identity which enhanced our customer experience, visually representing our company’s image from his first draft.

Tariq Appleby

GRADUATE, FACULTY OF HADITH

Islamic University of Medinah

Qaasim is committed to studying Islam from its authentic sources, applying the understanding of the Salaf-us-saliheen and is determined to always act in accordance with the Qur’an and Sunnah. I have known him to be honest, trustworthy—and as a friend—always sincere in his counsel and advice.

Aashiq Hill

ARABIC INSTRUCTOR/TEACHER

Islamic Online University

I know Qaasim April to be an upright individual, striving to be upon the Book of Allah, the Sunnah of the Prophet Muhammad (sallallahu’ alaihi’ wa’ sallam), upon the understanding of the Salaf-us-saliheen. Also, I know him as a brother active in seeking knowledge as he was a regular in attending my lessons on Islamic law as well as the lessons of other du'at and students of knowledge in South Africa. Someone of the highest adab and morals.

Binyamin Barsch

MARKETING ASSISTANT

MSA

The quality of the artwork produced by Qaasim was professional and of a high standard.


O’ Allah, correct my religious commitment which is the foundation of my life, and correct my worldly affairs in which is my livelihood, and grant me good in the Hereafter to which is my return. Make my life a means of accumulating good, and make death a respite for me from all evil.

HADITH, MUSLIM

AT-TAJĨR AL-MUSLIM AT-TAQĨ

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